Launch Pack
$79
once. 1,000 credits, about 200 images.
- Never expires, no subscription to cancel
- Covers the 12-placement Launch Kit and 180 more images
- Same price per image as Studio
- Buy again whenever you need more
For founders, makers and small teams
One mascot. Every screen of your product.
Turn your website and product idea into a character direction, or upload your own mascot. Approve its look, then create matching brand illustrations for your app, website, emails and launch.
12 placements in about ten minutes · one character across all of them · from $20 once
hi, I’m Pip. I’ll show you around.same Pip · 40 moments“Can I get the same one, but waving?”
“Close… but the face changed.”
“Now I need the loading screen, too.”
A great first image is a start. Keeping a familiar character across the next forty screens takes a little more direction.
Mascot ID cardNo. 0001
- Name
- Pip
- Always
- Bean silhouette · two bright eyes · curious
- Never
- Hats · extra limbs · a mouth
- Style
- Black ink, white details
How it works
Approve once. Create the next moment.
- 01Give it a face. Share your website and product idea for three character directions, describe your own mascot, or upload artwork.
- 02Lock the look. Pick a style, add a few always / never rules, approve one example. That’s the ID card.
- 03Ask for the next moment. Every request uses your approved character and style as references. Review the result, then make it part of your product.
Every moment your product has, your mascot can too.
Pip’s real Launch Kit · click a momentPick a moment
YOUR PRODUCT · WELCOME
Glad you’re here.
A first hello on the empty dashboard and the onboarding email.
Set up your workspace →
Explore the preview. Your own generations start with a credit purchase.
FROM YOUR PRODUCT TO ITS PERSONALITY
Find your character One character. Your whole product.
Start with your website and a short description. Get three character directions, choose a look, then make matching artwork for your app, website and launch.
15 asset formats · creative brief 3 credits · square images 5 · landscape images 8 · add your own typography and layouts
Real example, not a mockup
Nellie went from one drawing to five.
Uploaded once, approved once. Every screen after that is still her.
Bring your own character Read the full Nellie showcase ↗
MAKE ROOM FOR A LITTLE CHARACTER
Explore every use case ↗Where will yours show up?
Real illustrations, scene prompts, and practical ideas for the screens your product already needs.
Mascots for 404 pages
This page wandered off.
Mascots for empty states
Your first project starts here.
Mascots for onboarding
Make yourself at home.
Mascots for error states
The upload didn’t finish.
Mascots for loading states
Preparing your export.
Mascots for success states
Your project is published.
Mascots for launch graphics
Meet your next good idea.
Mascots for newsletters
One idea for your week.
On the roadmap
A little more life.
A wave hello. A happy little bounce. Your character, with a few moves of its own.
Animations are coming, and they’ll land in the Studio plan first. No release date yet; today’s packs are for still illustrations.
Coming soon
Meet your mascot in motion.
Animation · coming soonGOOD TO KNOW
A few things to know.
Can I try before I buy?
You can browse examples, describe your mascot and prepare your first request for free. Generating needs credits.
What is the Launch Kit?
A feature included with any credits. Pick an approved mascot and the studio generates the twelve places your product needs it: welcome, empty state, error, success, loading, 404, Product Hunt thumbnail, OG image, tweet card, newsletter header, docs header and an icon pose. Building all twelve costs 72 credits and takes about ten minutes; retry any placement for its usual price, pick the keepers, and download one ZIP with every file at the right size plus a short guide.
What's the difference between the offers?
Credits are the only thing you buy. The $20 Maker Pack gives 200, the $79 Launch Pack gives 1,000, both without expiry, and Studio gives 500 every month for $39 while you subscribe. All three unlock the same features, every purchase adds to one balance, and we never run discounts or coupons.
I already have a mascot. Can I use it?
Yes. Upload a PNG, JPEG or WebP, tell us the traits that make it yours, and approve the ID card. From then on, every scene starts from your original.
What counts as a credit?
A square image costs 5 credits, a landscape placement 8, and an edit of an existing image 3. A creative brief with three written character directions costs 3 credits; generating three concept images costs 15. A delivered result costs its credits even if you don’t use it; technical failures give them back. Approving and downloading cost nothing.
Do credits expire?
Maker Pack and Launch Pack credits have no scheduled expiry. Studio plan credits arrive with each paid month and end when the plan ends.
Will it stay the same character?
In our published Pip run, 66 images came back as the same character: 66 completed, zero failed, no retries needed. Every request uses your approved character and style as references. Pose and detail still vary from image to image, so review each result; another try costs the placement's usual credits.
How long does it take?
A square image takes about a minute and a landscape placement a little less. The full twelve-placement Launch Kit comes back in about ten minutes. Those are measured times from the Pip run, not promises; a busy queue can add a few minutes.
What files do I get?
High-resolution PNGs and ZIP batches. Some styles look vector-like, but they are not editable SVGs.
Pricing
Credits are the only thing you buy.
Every offer unlocks the same studio, the Launch Kit included. Pick how you want to pay.
Studio
$39
a month. About 100 images.
- 500 credits every paid month
- Credits roll over while you stay subscribed
- Lowest upfront price for steady use
- Cancel any time; Studio credits end with the plan
Maker Pack
$20
once. 200 credits, about 40 images.
- Never expires
- Enough to create a character and its first scenes
- Every purchase adds to the same balance
- Buy again whenever you need more
5 credits per square image, 8 per landscape placement, 3 per edit or creative brief. The Launch Kit builds all 12 placements for 72 credits, in about ten minutes on our published Pip run. No discounts, no coupons, ever. Technical failures restore credits. Approvals and downloads are free. Prices in USD before tax. Purchases follow our terms and refund policy. Every offer includes commercial use; see usage rights.